Market Analysis of Starbucks Research Paper Example | Topics and Well Written Essays - 2000 words

Market Analysis of Starbucks - Research Paper Example Its expansion has been based on foreign direct investment and also acquisitions of rival coffee houses. Starbucks’ success from the late 1990s onward has been to its dedication in providing consumers with a gourmet coffee experience, a means of differentiating the company and also establishing pricing that was higher than industry norms per cup of its products. This high pricing model is supported by advertising and the comparable, tangible quality of its products that continue to satisfy consumers that are willing to pay this extra price for the Starbucks experience. Description of International and Domestic Markets Starbucks does not target specific market groups, rather it has adopted a mass market advertising strategy positioned always on quality compared to competing coffee houses. However, the domestic market consists generally of high income consumers, professionals, and those with above-average household and discretionary income. There are also psychographic elements o f Starbucks’ positioning strategies, appealing to those who find ostentatious consumption to be important as it relates to their social reputation. â€Å"Beyond signaling of quality, there is some status symbol effect to what coffee you are drinking† (Aronin, Fetterman, Liu & Peng, 2004, p. 3). ... These two markets make up approximately 10-15% of the American population and are usually associated with white collar career-minded individuals. The international market is scattered and does not fit any specific personality, lifestyle, or income profile. Starbucks operates in collectivist cultures where tradition and family are valued and also individualist countries that promote social self-expression, finding favor in both in terms of profitability and consumer following. In China, marketers for Starbucks stand outside of Starbucks facilities, using a handheld clicker each time they achieve new traffic (Boone & Kurtz). Market research identifies that it is the younger, more fashionable cultures that frequent the organization. In Austria and Canada, it is generally the teens, tourists and young adults that favor Starbucks coffee (Boone & Kurtz). SWOT Analysis of Starbucks To understand the market potential of the company it is necessary to understand where Starbucks excels and whe re the business is lacking in key areas. Strengths Considerable cash capital that provides opportunities for expansion and a high credit worthiness for lending purposes or foreign investment. Backed by years of quality positioning and quality-focused advertising that has established a well-recognized brand and considerable consumer following. High pricing model that contributes to higher capital growth. In-store innovations such as its Coffee Master program that teaches customers about the subtleties of coffee, referred to as the â€Å"cupping ceremony,† similar to wine-tasting seminars (Helm, 2007). Partnerships with foreign coffee producers that express its commitment to corporate social responsibility that gains market attention and loyalty and also

3three Case Study Example | Topics and Well Written Essays - 500 words

3three - Case Study Example The student has spelling mistakes and grammatical error in the written response. The error is as a result of mixture of Spanish language and English. She does not know how to differentiate the correct English word from other Spanish language. The other issue is oral presentation among the group’s members. She speaks English that is mixtures of different languages which her fellow students could not understand even the teacher. Sentence construction also was a problem. She does not follow the order, she starts from any word. The words are not in a logical sequence which disobeys the order of grammar and sentence construction. The instructional strategy that could be challenging to the student is group discussion. The student could not interact with other student because of her oral presentation. She could not comprehend and give meaning as she interacted with other class member. The student could not interact with other students because of the difficulty in language. Interaction involves communication between and among the students. If she could not speak fluent English, others could not understand her. Group discussion becomes lively and appreciative if the entire student can speak and understand each other. The student could express herself but not fully because of inadequate vocabularies among her friends. The group discussion a strategy toward the student could be adjusted in order to accommodate the students. Before involvement in the group, the student could be taken through English vocabularies and how to arrange the sentence that could be used to guide the students before the group discussion. Close interaction with other students would give the student another opportunity to learn new language. Intensified written work would help to support. Learning vocabularies, written presentation and close interaction would give the student the opportunity to learn new ideas and words that would help her in interacting with other students

ACT Writing Prompt Essay Example for Free

ACT Writing Prompt Essay When you were in school have you ever came back from vacation and forgot what you have learned? Most kids when they come back from summer vacation they forgot most of the material they had just learned. Or during school students complain â€Å"I want more time off†. No one gets excited about school but if kids were used to getting no summer break then they wouldn’t have the need to want more time off. The traditional three-summer vacation should not be maintained because over summer students forget what they learned, the holiday breaks will be longer, and the students will be able to learn more. See more: The Issues Concerning Identity Theft Essay The three-month summer vacation should not be maintained. Other opponents may argue that students need the summer break to get away from all of the stress of school and that students need more breaks. However, if the three-month vacation was not maintained there would be less stressful situations because there would be more time to do work. Also students would get longer holiday breaks and more half days. Doesn’t it make more sense to have multiple vacation time then one chunk of it? The three-month summer vacation clearly should not be maintained. For instance, during summer vacation students are not thinking about school, the students are thinking about having fun. For example when the students come back to school they do not remember most of the material they have learned. There are many kids out there that hate coming back to school, so they never want to learn or they do not care. But for every new school year in the first few weeks teachers have to review what material was previously taught so the students well remember. That is a waste of time. If there was no summer vacation then the first two or three weeks wouldn’t be wasted on review. In addition, with no three- month vacation the students would be able to soak in a lot more knowledge and actually remember it for college. The students would be able to be better prepared for the feature, since they would be taught with multiple vacation time. For example in college students need to be prepared because college students do not get as much vacation time as high school students do. Also if the students in high school pay attention then college will be easier for them to understand because the professors do not help as much as public school teachers do. In the future the students will not get as much vacation time in their work career. When students come back from summer vacation the kids do not remember what they have learned. That is why school should be year round with no three-month summer vacation because the students forget the material, the holiday breaks would be longer, and the students would be able to learn more. There would be no more complaining about breaks and no more homework every day.

Integrated Approach To Tourism Planning And Management Tourism Essay

Integrated Approach To Tourism Planning And Management Tourism Essay Tourism is one of the worlds biggest industries. For developing countries, it is also one of the biggest incomes generators. Early literature in tourism development emphasized the role of tourism in economic development, particularly for developing countries (Erbes, 1973). However, the negative social, cultural impacts of tourism has increased in the past two decades , calling for more aware of planning and management of tourism development(WTO, 1996; Mathieson Wall,1982, Wahab, 1997). The benefit of tourism in the countrys economy is a major incentive for developing countries due to three pro-tourism arguments. First, the evolution of the request for international travel is scheduled to continue at astonishing rate because of the economic stability and travel preferences of people in the developed regions such as Europe, Asia and North America. Secondly, income elasticity of demand for the tourism means that, as the family income for the developed world increased, the disposable in come would be directed to travel. Thirdly, developing countries need the foreign exchange earnings to support its economic development initiatives, in order to meet the needs of their local residents. By pro-tourism arguments, many developing countries are choosing, or being encouraged to develop tourism over some of the more traditional industry alternatives such as agriculture and manufacturing (Mill Morrison, 1999). The major problems with agriculture are that overly dependent upon a few specific crops or products. In the competitive world market, where externalities and price are uncontrollable and unpredictable, countries dependent on agriculture have an unreliable and inconsistent source of revenue. Under these circumstances, the tourism industry can play the role in diversifying economy and the supplement the income has brought in through the agriculture. For example, after introducing tourism into the Caribbean island economies, the $9 billion tourism sector brought in six times the revenue of all traditional agricultural exports (Simon, 1995). Other developing countries have set up manufacturing as an economic development policy option. In order to manufacture, a country need to have easily accessible source of raw materials for production. The country which has rich in natural resources is more successful in manufacturing. Many developing countries has shortage of skilled labour which is one of the necessary inputs for manufacturing. even when these problems are non-existent export oriented industries still face full international competition in selling their products (Mill Morrison, 1999). Tourism also need land , skilled labour, capital resources to access . Yet, tourism, in the way that the product is produced and delivered, may be a more viable alternative for developing countries. Most developing have the basic raw materials resources for tourism industry. Using the countrys heritage, architecture , the natural and cultural resources makes a destination unique and marketable to visitors. Accessing tourism is a good choice for the development of economics and requires more than simply understand the projected growth. Tourism requires many other reasons to make a suitable fit for developing countries. Unlike agriculture and manufacturing industries, tourism produces an invisible export. Tourism also allows countries to manipulate exchange rates to influence visitor expenditures. For instance, the destination can lower the exchange rates in order to attract more number of visitors. Tourism affect directly or indirectly to other sectors of economy more than other industry. The strategies to maximize the economic benefits from tourism for developing countries are to bring in more money from visitors and organize tourism to minimize leakage of money and jobs. The statement looks simple but it actually complex due to some reasons. Government and private sector play in establishing policy and encouraging development in developing countries. National policies on tourism in developing countries are usually the domain of the state, whereas in more developed countries, private entrepreneurs often dominate policy formation and enactment (Liu, 1998). In most developing countries, owing to the small size of the private sector and the shortage of funds, the government necessarily takes on the role of entrepreneur (Shurland, 1998). This is usually in response to proposed private foreign investment. Governments in the developing world generally have the responsibility of formulating and enforcing tourism policy, and for many, sustainable tourism goals are central to their tourism plan. This should include, as already stated, increasing the economic impact of tourism to the local economy by reducing the leakage of foreign exchange earnings. As previously mentioned, one of the ways to increase the tourism development is to bring in tourist who spend money in the developing country. As the mass tourism markets is criticized for the negative environmental and social impacts they cause, there is growing attention to those with higher household income expecting that they will spend more money during their visit. Although this sounds logical, the strategy has its critics (Mill Morrison, 1999). Although it is not clear, visitors with high incomes may spend more but they may also require substantial investment in infrastructure and facilities with high import content.

The Aerospike :: physics aerospike rocket engine

When a rocket's fuel ignites, the molecules in the fuel release a tremendous amount of energy in the forms of heat, light, and sound. They expand rapidly as they move from the "throat" of the nozzle into the "bell." The compressed air inside the balloon wants to expand outward. Therefore it presses against the walls of the balloon in every direction except the place where there is no wall - the "nozzle" of the balloon. Because there is no force vector in this location, adding the vectors yields a net force to the right. A bell nozzle, where a fuel (liquid Hydrogen) mixes with an oxidizer (liquid Oxygen) at a rate "m." As they ignite they are forced into the throat, where they are compressed substantially. As they move out into the bell, they steadily expand, pushing against the nozzle and creating a net upward thrust, similar to the compressed air pushing on the walls of the balloon. Luckily, a rocket can be controlled more than a released balloon. Nozzles do not have to be bell shaped - as long as gas is expanding and pushing against a surface, creating thrust, any shape can be used! One alternative to the bell engine is the spike configuration. In particular, the Aerospike engine will be described and analyzed. The "Spike," or annular, engine is one of three basic engine designs: cones, bells, and annulars.The Cone is the simplest engine design. A cone with a narrow angle provides the greatest thrust, but a longer engine means increased weight. A short, wide-angle cone tends to be unstable under pressure (in the atmosphere). For example, the Apollo Saturn 5 featured long, relatively thin nozzles for optimum thrust at sea level. The Command Module, which operated only in space, utilized a comparatively wider engine for more expansion in space. The Bell nozzle is a compromise, opening up more rapidly near the throat and then opening more slowly near the end. However, bell nozzles are optimized for specific altitudes, therefore they will only provide their maximum thrust at a given altitude - at all other points they will provide less-than-optimum thrust. The annular, or "altitude compensating" engine is a more recently developed design. Commonly referred to as Spike engines, annulars operate with exhaust flow outside what is typically thought of as the nozzle. The exhaust flows around a central spike, rather than being contained by walls. They are called "annular" because the throat is donut-shaped, with the spike protruding from the middle.

The Dignity of Law Essays -- Law College Admissions Essays

"The business of the law is to make sense of the confusion of what we call human life-to reduce it to order but at the same time to give it possibility, scope, even dignity." In 1972, the American poet Archibald MacLeish wrote these words in the Harvard Law Review. In 1997, I read these words. At that point, the challenge and lure of the law crystallized before me, and I now see the ideals of MacLeish's vision as my own. MacLeish envisions the law as providing a sense of possibility, or hope, and I identify with this. Coming from a financially disadvantaged childhood, I had to put forth serious effort in overcoming financial and personal adversity and focusing on the importance of family and education. Without a sense of the unlimited possibilities ahead of me, my goals would never have been taken seriously-by myself or by others-and I would not have followed them to completion. Through my sense of possibility, I took my place on the Honor Rolls for fall 1996 and 1997 at the University of Maryland at Baltimore. I also served as vice president for...

Pe Assignment 1

Performance Task # 2- Direction: Answer the following: (answers shall be based on the assignment Video: Sayaw) Key point: the Spaniards came to the Philippines in the 16th century. They found out that dance and music were woven and is part of the Filipinos everyday life. Q. Where is it intertwined? 1. Courtship 2. Love 3. Politics 4. ____________________ 5_____________________ 6. _________________________ 7. ______________________ Key point: the Spaniards employ dances and music to introduce religion to Filipinos. Dance has become religious activity for feasts of saints and for praising. They introduce secular dances from Europe.The Filipinos assimilated it and it evolves in the Filipino culture. List down the European Dances introduced by the Spaniards in the Philippines. And the Filipino adaptation of the dances Follow the cue given. 8. La Jota- a social dance for special occasion for the Spaniards. Usually accompanied with string instruments. 9. La Jota Montavena – the Fili pino version characterized by fast and lively movement wherein waltz is a common step it is from the province of Tarlac. 10. La Jota Manilena- it is a version which is done in honor of the old city of Manila. 1. Valse/Waltz – a dance originally from Southern Germany introduced to the Philippines on the 19th century. It was also assimilated by the Filipinos and incorporated it to their own version. 12. Balitaw – a courtship dance from the Visayas 13. Carinosa – a courtship dance with characteristic use of fan and handkerchief. 14. Fandango – dance for special occasion such as wedding 15. Pandang Pandang – a version from Antique wherein a gecko went up the grooms trouser so he Stamped to remove the lizard without the crowds knowledge institutionalizing theStamping movement as part of the dance. 16. Fandango Sambalilo – a dance version where the guys try to pick up a hat on the floor with the use of his head. 17. Fandango sa Ilaw – a dan ce version from Mindoro wherein the ladies carry lighted oil lamps in their head and hands. 18. Habanera- a dance originally from Havana Cuba 19. Habanera de Sultera – a Filipino adaptation of this dance from Pangasinan which is the last dance of a couple before they get married. 20.Mazurka – a ballroom dance from Polland. 21. Mazurka Moderato- an adaptation of this dance wherein the couples gather informally, the steps Used are sangig, salok, step close step and redoba. 22. Mazurka Mindorena- the premiere dance of the elites in Mindoro which was popularized by our Our hero Don Antonio Luna. 23. Polka – originally a ballroom dance for grand social affair. 24. Maliket a Polka – an adaptation from Pangasinan, characterized by happy movement, a dance for Sto.Nino. 25. Polka sa Nayon – an adaptation from Batangas 26. Rigodon – popular ceremonial dances for the elite. 27. Rigodon – dance of the elite with the use of cabesera and costados a s position based on their Importance in the society. 28. ______________- a dance wherein the purpose is for the ladies to be seen by gentlemen, they try to Outdress each other, it was introduced in the 1850’s. Key point: the dances evolved and was integrated thereby creating a combination of different dances to form new dance. 9. Polkaval – a combination of polka and valse from Atimonan Quezon 30. Jotaval – a combination of Jota and Valse from Gumaca Quezon II. Essay 1. Give at least 5 Filipino researchers who contributed in the documentation and propagation of Philippine folk dance throughout the Philippines and the world. Cite their contribution. (10pts) 2. How did the rural folks assimilated the dances introduced by the Spaniards and patronized by the local elites as part of their lives? Where was the transmutation based? What has become of these dances? Answer in a 5 sentence paragraph only. (5pts)